Introduction In modern fast-paced business world, maintaining an edge of the competition is crucial. Market research has always been a key approach for achieving a market edge, but the emergence of AI technology has transformed this process. AI-powered tools are reshaping how companies gather, process, and act upon information about their rivals.

Introduction Social media marketing has evolved significantly in recent years, driven by shifts in technology, consumer actions, and corporate demands. A major transformation in the marketing landscape has been the rise of artificial intelligence (AI). AI’s capability to revolutionize social media marketing is capturing the attention of organizat